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A new era on the Bosphorus.

The palace already had the grandeur. What it needed was a hand to draw it. The gate, the tilework, the arch - the building’s own ornament, redrawn line by line and used as the identity for the relaunch, so the new era arrives in the palace’s own handwriting.

The palace gate as a single illustration: an arch of tulips and carnations over two doors, the Bosphorus as a line of waves
A woman in red under the stone arch of the water gate, the Bosphorus behind her
The brochure spread: the illustrated gate opening onto photographs of the palace
A man seated before a wall of blue and white Iznik tiles
A woman on the palace terrace, the façade and the Bosphorus behind her
A patissier at the counter of the hotel patisserie
A couple in a suite lounge with turquoise sofas
A woman beneath the lobby chandelier
A bedroom with a red patterned wall and a white bed
A woman in yellow at the window of a blue bedroom, the Bosphorus outside

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