In Eti Hoşbeş’s campaign we showed the taste of the product with one line: Başlayınca duramazsın — “Once you start, you can’t stop.” With the slogan Dur durabilirsen — “Stop if you can” — the campaign playfully makes the irresistible flavour of Eti Hoşbeş the joke itself: humorous, and hard to forget. The unstoppable duo appear in a series of films — VR, Karga, Satranç.