Florentia Village - Italy’s luxury designer outlet, with seven villages across Greater China - is coming to Istanbul: Turkey’s first, rising next to Istanbul Airport in partnership between Kalyon Holding and Italy’s RDM–Fingen group.

The teaser campaign announces the arrival before the doors open. The brand’s Florentine lily is built monumental - glossy and feathered, in the brand’s red - and fashion poses against it under an open sky: Italy’s luxury designer outlet, coming soon to Istanbul.