Peugeot’s launch campaign for the new 408 features Nesrin Cavadzade. With her exceptional style and commanding presence, she embodies the essence of the 408 — an invitation to join the journey and discover the thrill of driving it. The launch ran as a series of films, including one with Uraz Kaygılaroğlu and Her Açıdan Göz Alıcı — “eye-catching from every angle”.