Our new brand: Alarko

We have a new brand: Alarko. We will be working with Alarko Holding’s agriculture group, Alarko Tarım, and its Sera Verde brand.

Through Alsera, Alarko Tarım is Turkey’s largest modern greenhouse operator. In geothermally heated, soilless greenhouses in Afyonkarahisar, Denizli and Eskişehir it grows zero-residue tomatoes with biological rather than chemical pest control; most of the crop is exported to close to twenty countries, the UK, the Netherlands, Germany and Belgium among them. A 40-hectare greenhouse in Kazakhstan has taken the group abroad; the 2028 target is 10,000 decares of modern greenhouses across Turkey and Kazakhstan.

Sera Verde is the name those tomatoes carry on the shelf. Our first work is on the agriculture side: we take on the communication of Alarko Tarım and Sera Verde.