Borusan Holding has stood behind İKSV’s Istanbul Music Festival since the first note - the campaign says so in its own hashtag, #İlkNotadanBeriDestekçisiyiz. For the 53rd festival, 11-26 June 2025, the line is Müziğin Rengi, İstanbul’un Sesi - the colour of music, the sound of Istanbul - and the campaign takes it literally.

Three instruments become canvases: a trumpet, a violin and a grand piano, each covered in the colours of the city, on posters across Istanbul. The film does the same to the violin, the paint pouring over it until instrument and city are one surface.