The line that puts Hoşbeş beyond an ordinary wafer. The film has a page of its own too.

Two new winter flavours, Tahini Cream and Milk & Honey Cream: young people sledding on a snowy day, and the line - dur durabilirsen. The same year the chocolate range arrived with two choices: dark for some, milk for others.

The new coconut flavour was introduced with a tropical party dancing into the living room.

Milk-and-cocoa Hoşbeş arrived bold enough to turn even hazelnut devotees: the Hoşgeldin Yar film and its extended cut. The campaign won a Gold Effie in 2016, and has a page of its own.

Cherry Hoşbeş arrived, with thin wafer layers and a cherry filling. The films took the Hoşbeş moment into everyday life: at home, at the office, in the middle of some gossip, in a footballer's hand.

In Cinema, a whole row in a dark auditorium is eating Hoşbeş. Turunçgil Ferahlığı introduced the new citrus flavour.

The year the idea began, from a real eating experience: once you start, you can't stop. In İzdiham, Alp Kırşan stands at Haydarpaşa Station, microphone in hand, in the middle of an excited Hoşbeş crowd; Kampüs and Billboard took the same feeling elsewhere.