Eti Hoşbeş’s thin wafer layers and cream set it apart from an ordinary wafer. The 2018 film tied that difference to one line: Türkiye’nin gofret ötesi lezzeti - “Turkey’s beyond-wafer taste”.

The film aired in January 2018, pairing the feeling Hoşbeş has built on since 2012 - once you start, it is hard to stop - with the brand’s own claim.