Polisan’la gülümse sağlığa, gülümse hayata — with Polisan, smile at health, smile at life. The campaign for Polisan Home Cosmetics takes the smile from the brand’s own logo and makes it the device: two paint rollers held up to a face become a grin. Behind the joke sits the promise — an antibacterial range (Tavan Ultra, Elegans Extra, Exelans Turbo, X1 Anti-Aging) for a healthier home. A film and a key visual carry the line across the range: the paint that makes you smile.